Antigua's 30th Year at the PGA Merchandise Show
2010 marked the 30th consecutive year that Antigua has participated in the PGA Merchandise Show. These are highlights of Antigua's presence on Main Street of the Apparel section from this year's show.
PGA Magazine - From the Dailies - PGA Merchandise Show
Originally Published in PGA Magazine - From the Dailies by Lisa Goulian
Colors, performance fabrics and garment details for women are garnering lots of attention. WOMEN'S APPAREL NOTES:
The Spring 2010 Antigua Women’s Performance collection's three innovative, opulent product groups are Chic, Elegance and Luxe, Desert Dry Xtra-Lite will be featured in the Luxe collection’s Flourish (poly all-over embossed jersey polo) and Impeccable (poly/spandex jacquard mesh polo) styles.
Originally Published in PGA Magazine - From the Dailies
New Products: Apparel
From the Show floor:
With questions about the economy continuing into 2010, golf apparel companies are ambitiously attempting to revitalize the market with new materials and technology. A sampling of some of the industry’s hottest new products – debuting this week at the 2010 PGA Merchandise Show – are featured here. Visit PGAmagazine.com throughout the year for expanded apparel coverage and weekly updates on new products.
Antigua Men’s Apparel
What they want you to know:
For Spring 2010 Antigua takes its high performance collection in a new direction. Taking its lead from the ever evolving fashion market Antigua steps out - and up by introducing what they’ve coined ‘contemporary performance.’ Taking its highly effective Desert Dry and new Desert Dry Xtra-Lite moisture wicking performance fabrics with their soft textures and light weight athletic drape and moves from active brights and active wear styling and replaces them with a rich sophisticated color palette and clean updated styling details to complete its transformation to contemporary performance men’s golf wear collection for Spring 2010.
Originally Published in PGA Magazine - From the Dailies PGA Show Notes
AGM Members View Dozens of Apparel Offerings
For the 10th straight year, PGA members, buyers and other show attendees got a chance to preview the hottest new soft goods at the AGM Vendor Partner Product Preview and Reception, held Wednesday night at the Orange County Convention Center.
Several hundred Association of Golf Merchandiser members and other buyers were able to view a sampling from about 85 top apparel, footwear and accessory vendors, including Antigua Sportswear, which has been an AGM partner for more than 20 years and served as the sponsor for the AGM’s Wednesday luncheon.
“The AGM is the most influential group of buyers in our business,” said Tony Smith, Antigua’s national sales manager/golf division. “What we hope to achieve here is to have the ability to display a small preview of our new products in front of the buyers to get them interested and hopefully come see us at our booth during the Show.”
Page & Tuttle, one of the vendors in attendance, also displayed some representative pieces from its fall 2010 product line. According to president Jimmy Glass, the AGM event represents his company’s best opportunity to see the nation’s most important buyers and merchandisers.
“These professionals represent the facilities where we want to place Page & Tuttle,” he said. “We look forward to this evening each and every year.”
Sport Haley Vice President Cathy Blair, whose company has also been supporting the AGM for 20 years, emphasized the importance of the organization in the golf industry, saying, “The AGM is a professional, knowledgeable and influential group of buyers that we value not only for their expertise and buying power, but also for their feedback and creative thinking.”
Desane Blaney, executive director of the AGM, called the reception “an important networking opportunity,” as well as a “great kick-start to the Show.” She explained the value of the event as twofold: Vendors have the opportunity to display a sampling of their product lines and get on the buyers’ radar screen, while buyers can get a quick snapshot of what’s new and different in the industry.
“Since the Show is now only three days, everyone is so pressed for time,” she said. “This gives the buyers time to see product and get to know who supports the AGM’s educational agenda.”
Blaney was also encouraged by the addition of some new companies to the lineup, including Abacus (apparel), Golf Passion by Alfredo (shoes), The Littlest Golfer (children’s apparel) and Awareness Awards. “It’s encouraging that with the economy wallowing, there are still people with that entrepreneurial spirit,” she said.
The AGM event was sponsored by Golf World magazine and PGA Golf Exhibitions.
Extended 2010 PGA Show Coverage
PGA Magazine - From the Dailies PGA Show Notes
PGA Magazine: Apparel Section Features New Technologies, Edgy Fashion
New England Golf Monthly: This Years PGA Show Orlando Florida